Jessa
Parayno

Bad accountants make better marketers

I failed the CPA exam eight times. That experience taught me a lot about my strengths and weaknesses.

For example, I may not understand every accounting standard, exception, and regulatory update, but I do understand accountants (and people in general). My career is unconventional, but each turn has brought me closer to the work I’m best at.

I began my career in Deloitte’s audit practice, supporting tech IPOs in the SF Bay Area. However, eight failed exams, three busy seasons, and one pandemic later, I decided to lean away from accounting and into my strengths and interests.

I went back to school to study design and entrepreneurship at USC’s Iovine and Young Academy. To pay for graduate school, I opened a plant shop in downtown San Jose, which I still proudly consider my biggest accomplishment.

After graduating, I continued building from zero to one as the founding marketer at a pre-seed startup and co-founder of my own company.

Today, I’m a Senior Lifecycle Marketing Manager on Ramp’s Growth team. I spend my days coming up with creative experiments, making big bets, and trying to make accountants' lives easier.

Education
Work Experience
USC Iovine & Young Academy (2023)
MS Integrated Design, Business, Technology
San Jose State University (2019)
BS Accounting
Minor Industrial & Systems Engineering
Senior Lifecycle Marketing Manager @ Ramp
2024 - Present | New York, New York
Marketing @ Travelsist
2023 - 2024 | Atlanta, Georgia (remote)
Co-founder @ Deevo
2022 - 2024 | San Francisco, California
Founder @ Mother Pucking Nature
2021 - 2022 | S
Audit @ Deloitte
2019 - 2021 | San Jose, California
Feel free to reach out
Available for work
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